What we do
MetaDSP™
Moving beyond human trading and activating across DSP-agnostic strategies.
Primer™ App Suite
Employing data science, machine learning, and AI to enhance media planning and activation.
Managed Media
Maximizing business objectives through managed services with an expert operations team.
“Intelligent advertising and insights that humanize data to build audiences, not segments.”
MetaDSP
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI.
Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs.
Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub.
Our proprietary data lake is created as a unified data set built for a cookieless future.
Primer app suite
Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs.
It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution.
With objective data, analytics, and a machine-learning feedback loop, we plan from your audience and marketing objectives instead of being beholden to the limitations of individual data sets and platforms.
“Our operations team provides end-to-end service through our custom ecosystem.”
Managed media
Using our proprietary blend of data science, AI, and machine learning, we are helping agencies, businesses, and advertisers, eliminate the inefficiencies in the planning/buying/trading sequence.
Our operations team provides end-to-end service through our custom ecosystem to maximize efficiencies and client outcomes.
“Our industry experience and expertise has led to continued success for our clients.“
Our Clients and Partners
These include, but are not limited to, the following:
“The service and product provided by PrimeDatalytics from the pitch process to the campaign launch was instrumental in us acquiring and keeping our client happy. Their age verification process stood the test of our clients legal team in an industry that is heavily governed. The result was a first-to-market brand programmatic campaign that exceeded expectations in performance. I would recommend PDi to any client that wants exceptional service that is matched by an exceptional product.”
“From planning to activation PDi played a key role in helping us drive new client business and improve existing campaign results. While the results spoke for themselves, the reporting and insights helped us improve future planning. The team there to help you every step of the way. Thanks for everything!”
About us.
PrimeDatalytics (PDi) was formed in 2018 and is a privately held Canadian corporation. Its initial focus was on data, segments, and targeting, but it quickly expanded to provide fully managed, programmatic advertising services to agencies in North America.
In 2023, PDi developed a SaaS platform (Primer) designed to help make agencies more competitive via better performance and cost-based efficiencies.
Primer consists of four modules:
1. Data Lake
2. Planning Tool
3. Activation
4. Meta DSP
The primary goal of Primer is to automate the entire programmatic buying cycle – from the data/planning phase to the buying/execution phase, and on to an automated, but agnostic, approach to DSPs.